CINCINNATI (AP) -- The nation's largest traditional grocery chain is getting into the Black Friday shopping game.

Cincinnati-based Kroger Co. will give shoppers $10 back for every $100 worth of gift cards they buy at their stores for such retailers as Best Buy, Pottery Barn and Sears.

It is Kroger's first such promotion for Black Friday, the Thursday after Thanksgiving that's the traditional start of holiday shopping. It is meant to highlight the stores for one-stop shopping.

The promotion continues through Dec. 13 for shoppers using Kroger loyalty cards, and also earns extra discounts on gasoline at Kroger service stations.